Principles of Entrepreneurship: Essential Principles for Building and Running a Successful Business preserves Jeanne Holden's 21-part November 2007 entrepreneurship primer. It covers entrepreneurial qualities and motivation, product-market choice, entry strategy, marketing and Internet selling, business structures, business plans, startup capital, financing, intellectual property, small-business advantages, entrepreneurship's economic role, government policy, resources, a glossary, and further reading.
