All organisations need to respond to the challenges within today's highly competitive global economy. Business analysts are at the forefront of these responses, enabling the development of practical, creative and financially sound solutions that address business problems and grasp new opportunities. The fourth edition of this bestselling publication provides comprehensive guidance for business analysts, encompassing the essential concepts, frameworks and techniques needed to provide professional business analysis services. Key topics covered include the strategic context, investigating business situations, managing stakeholders, improving processes and defining requirements. New topics in this edition include the service view of business analysis, the strategic context and enterprise architecture, customer experience analysis and design thinking.
Understand the why, what, how of business improvement. Explore key investigation, analysis and modelling techniques. Consider which business analysis concepts, frameworks and techniques to apply Discover the breadth of business analysis activityIdeal for anyone studying business analysis or engagedthe BCS Business Analysis Certification Portfolio
"Business analysis was something I simply did, rather than thinking of it as a profession; that was until I went to the launch of the first edition of Business Analysis. As the profession of business analysis continues to evolve and adapt to a changing environment, I'm delighted that this 4th edition continues to lead the way. It remains the 'go-to' book and most important guide for professional b
Dylan Jones
"In its fourth edition, Business Analysis continues to incorporate emerging concepts, clearly presented and easily read, reflecting the evolution of business analysis. It is the benchmark publication for any business analyst, to which readers will continue to return for reference and reassurance."
Mark Wilson
"This updated edition supports the continued evolution of business analysis and remains the go-to resource for practicing business analysts to turn to throughout their careers. The inclusion of the Business Analysis Service Framework and a wealth of Lean and Agile techniques reflects the customer-centricity of business analysis in today's world."
