You've mastered the elements of your trade. Maybe you're the undisputed best at whatever business endeavor you've chosen. Your customers reap accolades on you 24/7. That's your problem. You assume that as long as you build a great product or provide a great service, you'll be able to grow your business. Then you walk into a bank to borrow money to grow your business and your loan request is declined. You don't know the business of banking. You don't understand the code. The same code that has existed since Alexander Hamilton laid the foundations for bank lending and American Capitalism is totally bewildering to you and millions of other Americans. You leave the bank complaining, "Banks don't loan money to people who need it."
Full stop. Learn the code. Turn the page. Break the Bank. It's easier than you think.
