Unauthorized Sellers Harm Your Brand Every day on Amazon and across every major online marketplace, unauthorized sellers quietly erode the brands' reputations and harm the consumers' experiences.
Unauthorized sellers break your pricing strategy and MAP, and damage brand reputations with counterfeit, gray market, and mishandled inventory. Unauthorized sellers frustrate authorized resellers who play by the rules, causing the resellers' margins to vanish. Unauthorized sellers adversely affect customers' experiences.
This book explains how unauthorized sellers cause harm, and more importantly, provides practical steps that brands and their authorized resellers can take to stop unauthorized sales of branded products. Inside, you will learn:
• How unauthorized sellers obtain your products, and why most traditional responses fail to stop them • Strategies to identify, investigate, and remove unauthorized sellers from Amazon and other major marketplaces • How to protect your pricing, your reputation, and your authorized distribution network • The legal tools available to brands, and how to use them efficiently and effectively • Lessons drawn from representing hundreds of brands in marketplace enforcement Whether you are a brand owner, part of an in-house legal team, a distribution manager, or an authorized reseller, this book offers a clear, practical roadmap for recouping control over who sells branded products.
