I recently read Seth Godin's book called Purple Cow. The essence of his book is the idea of us becoming remarkable, different from the norm, being able to create a unique product or a distinct image that stands out among the norm, just like a purple cow would stand out in a herd of normal cows.
Baby boomers who take care of themselves by living a healthy, active, positive, productive lifestyle stand out in the normal herd of baby boomers. They are remarkable! They are Purple Cows.
Be the Purple Cow in the crowd. Be extraordinary! Be remarkable!
