SO YOU THINK YOU WANT AN ALLIANCE PARTNER? To succeed in the business world today sometimes takes human, technical or financial resources outside the scope of your reach. You may be trying to access new technology. You may be trying to leverage your own technology or know-how. You may be trying to enter a new market area or possibly going global. You already may be in the early stages of forming an alliance or you may have been in an alliance for years. It doesn’t matter what stage you are in now. This book will help you build, negotiate, plan and manage your alliance relationships in a way that will increase your chances of success over the long term.
