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Behind the Barcode
The Secret Life of Everyday Food
Take a walk down any supermarket aisle and you'll see shelves packed with familiar names: bread, ketchup, coffee, marmalade, crisps, cola. Ordinary products. Everyday purchases. Nothing remarkable, or so you think.
Behind every barcode lies a story of invention, accident, ambition, rivalry, empire, science, and sometimes outright scandal. From smuggled tea plants and accidental chocolate bars to fizzy drinks born from battlefield injuries and condiments shaped by colonial trade, the food in your kitchen cupboard has travelled further and been through far more than you ever imagined.
In Behind the Barcode, you'll uncover:
• The surprising origins of the world's most common foods
• The scientific processes that turn raw ingredients into global brands
• The power struggles, monopolies, and marketing genius behind supermarket staples
• How everyday items became billion-dollar industries
This is the hidden history of the food you eat every day and the extraordinary journey it takes from field, factory, and fermentation tank to your table.
The Secret Life of Everyday Food
Take a walk down any supermarket aisle and you'll see shelves packed with familiar names: bread, ketchup, coffee, marmalade, crisps, cola. Ordinary products. Everyday purchases. Nothing remarkable, or so you think.
Behind every barcode lies a story of invention, accident, ambition, rivalry, empire, science, and sometimes outright scandal. From smuggled tea plants and accidental chocolate bars to fizzy drinks born from battlefield injuries and condiments shaped by colonial trade, the food in your kitchen cupboard has travelled further and been through far more than you ever imagined.
In Behind the Barcode, you'll uncover:
• The surprising origins of the world's most common foods
• The scientific processes that turn raw ingredients into global brands
• The power struggles, monopolies, and marketing genius behind supermarket staples
• How everyday items became billion-dollar industries
This is the hidden history of the food you eat every day and the extraordinary journey it takes from field, factory, and fermentation tank to your table.