It's great to have a punchy Web site, but if you aren't optimizing your search-engine presence, you're just another company lost in cyberspace.
With Be #1 on Google, you can instantly put your company in the top spot of relevant online searches, and dramatically increase sales. An international expert in search-engine optimization, Jon Smith explains how to draw serious customers, not curious or bored Web surfers, to your site by
• Registering with Google
• Coming up with the best keywords
• Thinking like your customers
• Making your site totally accessible
• Using metadata to your advantage
• Advertising on the Web
• Measuring what works, and what doesn't
Containing 52 techniques in all, each of which can used immediately, “Be #1 on Google” is the essential guide to winning the battle for first ranking on the world's most utilized search engine.
