In today's dynamic business world, the external environment critically impacts your ability to win the competitive battle. From spotting rivals to deciphering their game plans, to predicting competitor's behavior and understanding the dynamic interplay between the Davids and Goliaths in the arena, Battle-ready: Crafting Strategy to Beat Competition covers it all.
The book brings together diverse ideas and concepts to spot that disruptive player, who could be your next serious rival. It is a perfect read for corporate warriors, from managers to CEOs, to improve their chances of winning the competitive battle.
