Basic Marketing Research , Using Microsoft Excel Data Analysis

Facts101 is your complete guide to Basic Marketing Research , Using Microsoft Excel Data Analysis. In this book, you will learn topics such as Steps in the Marketing Research Process Including Defining the Problem ..., Research Design, Accessing Secondary Data and Online Information Databases, and Standardized Information Sources plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.