This book looks at the strategies which companies employ, the financial sector, the market and the norms and values of companies and how this influences the strategies companies make and how they function. There is also an insight into the rise of fintech's, technology and how this affects the banks and the role of the finance industry.This book provides an analysis of company strategy looking at cost leadership, hybrid theory, SWOT, PESTLE, gap analysis and how these fit into company culture and norms with real life applicable examples and practical application.This book is very much essential for those who are thirsting for knowledge and those who need knowledge of companies, business models etc.The book is however written for even the casual reader to become engaged as it is jargon free. I am an author, sophisticated investor, a Member of the Chartered Banker Institute with MCBI Chartered Banker qualification GSFP, company director and previously a senior public sector professional.I would describe myself as a diverse and hardworking individual that possesses a great professional work ethic. I have previously volunteered for Parkinsons UK and SEAP advocacy.I have many hobbies including playing football, tennis, badminton, running, social media etc.But most importantly like many people when I am not busy with work, I enjoy relaxing on my couch and watching some old TV series. My philosophy is to enjoy life and not take things too seriously whilst devoting my attention to achieving my goals as efficiently as possible, to anyone who is reading this I would encourage you to chase your dreams responsibly and never give up on your goals in life.
