EBOOK
About
People have been criticizing brainstorming for years, but no one has come up with a truly different, working alternative, until now.
In this authoritative and entertaining book, Jeffrey Baumgartner explains why brainstorming does not work and presents an innovative, new creative thinking process: anti-conventional thinking. Along the way, he explains:
- How and why anti-conventional thinking works.
- How we build creative ideas in our mind.
- How highly creative people think differently to others.
- What inhibits creative thinking, and it is not criticism!
- A step-by-step process for using anti-conventional thinking alone or in teams.
- The secret to success in implementing creative ideas.
- And much more.
Anti-conventional Thinking is a book that is rich in explanations, examples and cartoon illustrations.
In this authoritative and entertaining book, Jeffrey Baumgartner explains why brainstorming does not work and presents an innovative, new creative thinking process: anti-conventional thinking. Along the way, he explains:
- How and why anti-conventional thinking works.
- How we build creative ideas in our mind.
- How highly creative people think differently to others.
- What inhibits creative thinking, and it is not criticism!
- A step-by-step process for using anti-conventional thinking alone or in teams.
- The secret to success in implementing creative ideas.
- And much more.
Anti-conventional Thinking is a book that is rich in explanations, examples and cartoon illustrations.