People have been criticizing brainstorming for years, but no one has come up with a truly different, working alternative, until now.
In this authoritative and entertaining book, Jeffrey Baumgartner explains why brainstorming does not work and presents an innovative, new creative thinking process: anti-conventional thinking. Along the way, he explains:
- How and why anti-conventional thinking works. - How we build creative ideas in our mind. - How highly creative people think differently to others. - What inhibits creative thinking, and it is not criticism! - A step-by-step process for using anti-conventional thinking alone or in teams. - The secret to success in implementing creative ideas. - And much more.
Anti-conventional Thinking is a book that is rich in explanations, examples and cartoon illustrations.
