Advertising and Promotion, An Integrated Marketing Communications Perspective

Facts101 is your complete guide to Advertising and Promotion, An Integrated Marketing Communications Perspective. In this book, you will learn topics such as Organizing for Advertising and Promotion, Perspectives on Consumer Behavior, The Communication Process, and Source, Message, and Channel Factors plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.