“Actionable Ethics” is part of a larger regimen of ethics training, for the company (but, more broadly-speaking, for life). What makes it different is the fact that it shares techniques gleaned from neuroscience on how to make moral behavior habitual. As Aristotle said, "Excellence is not an act, but a habit". Almost every other ethics book or course available addresses itself to the front of the brain (where executive function takes place). Actionable Ethics, by contrast, addresses itself to the back of the brain, where habit-formation occurs, to create positive behaviors, or, as Cicero put it thousands of years ago, a "second nature".
