The premise of 'Above the Fray' is that the Information Age is creating a turbulence most business owners fail to acknowledge or take steps to profitably manage. 'Above the Fray' offers a method of creating a vision that produces clarity. It teaches how to create plans with a bias toward action and speed of implementation. It suggests a systems approach to hiring the right team members who can handle today's fast-paced environment. Readers will discover how to create a management methodology that ensures alignment and commitment to their vision. Revealed are marketing systems and strategies that set their companies apart from competition along with metrics that measure real-time performance. Collectively, these concepts create more effective business leaders, all better prepared to thrive in today's turbulent business word.
