Brother McKinney encourages the brothers to Stand Up because its time for a change. Fathers must now become Daddies and Stand Up, Stand Proud and Stand Strong by owning up to their responsibility to actively nurture and raise their children. He also teaches men that what you do not deal with will eventually deal with you. Therefore, he encourages fathers to take their rightful place in the lives of their sons and daughters and embrace the term of endearment of being called Dad.
