How do you start a business? How do you make a profit? Is my business profitable enough? How do I know what techniques to use to increase profit and customer satisfaction? What must I do next, what are my competitors doing, what is market research? Where has my cash gone...? These are questions I have been asked all my life, because it is what Entrepreneurs and Leaders are always asking themselves. The answers about running a business for profit and cash is here in this book, it is an allegory following Jo start a business aided by her teddy bear, dormice, Grandpa and finally learning about big bird Squawk's key action points; follow her learning curve and it will help you improve your business on a daily basis.
The book is fun and thought provoking; it will help you improve all aspects of your business through four main categories 1) Price, (learn how a 5% increase in price doubles profit), 2) Volume (See how 5% more sales increases profit by over 30%), 3) Costs (keeping the business in balance stops you slipping into losses without noticing), 4) Fixed cost and Time (how to start making a profit by lunchtime rather than teatime)
Above all else learn key rules whatever you are doing, whether a new or existing business: Set a target, Agree a plan to achieve the target, Value your product by doing market research, Explore the true cost of your product and then Measure the outcome of your transactions and Explain to your team the result and agree actions required — in other words SAVE ME.
