The Sales Acceleration Formula

This book is about the metrics-driven, scientific approach that Mark Roberge used to scale sales at a software company, HubSpot, from $0 to $100 Million in annualized revenue. The $0 to $100 Million Sales Formula is for the millions of small business owners, entrepreneurs, CEOs, and sales leaders that strive to build that next $100 million business. The biggest challenge standing in their way is scaling sales. Bombarded with advice from consultants and thought leaders who have supposedly cracked the code on modern sales, business leaders prefer to hear from actual practitioners who have overcome this challenge themselves in today’s selling context. The book shows how to apply metrics and science to almost every aspect of building a sales team, from hiring, training, and managing salespeople to generating leads to developing sales leaders.