About
The first book on the business story of our moment: the sudden emergence of Nvidia, once a small designer
of computer graphics chips, as one of the most valuable companies in the world-and an exploration of the
strategies and principles of its CEO, Jensen Huang.
Nvidia is the darling of the age of artificial intelligence: its chips are powering the generative AI revolution, and
demand is insatiable. For all the current hype, however, Nvidia is not of our time. Founded more than three
decades ago in a Denny's in East San Jose, Nvidia only recently burst into mainstream consciousness; in fact,
its leather jacketed CEO, Jensen Huang, is the longest-serving CEO in tech.
The Nvidia Way is the first book to explain how the company reinvented itself multiple times before striking gold.
Acclaimed tech writer Tae Kim draws on more than one hundred interviews-including the three co-founders,
the two original venture capital investors, early former employees and current senior executives-to show how
Nvidia played the longest of long games, repeatedly creating new markets and outmaneuvering the original
semiconductor giant, Intel, which now finds itself well behind the upstart. An authoritative account of Nvidia's
distinct culture and corporate strategy, The Nvidia Way is instant classic of business history, with enduring
lessons.
of computer graphics chips, as one of the most valuable companies in the world-and an exploration of the
strategies and principles of its CEO, Jensen Huang.
Nvidia is the darling of the age of artificial intelligence: its chips are powering the generative AI revolution, and
demand is insatiable. For all the current hype, however, Nvidia is not of our time. Founded more than three
decades ago in a Denny's in East San Jose, Nvidia only recently burst into mainstream consciousness; in fact,
its leather jacketed CEO, Jensen Huang, is the longest-serving CEO in tech.
The Nvidia Way is the first book to explain how the company reinvented itself multiple times before striking gold.
Acclaimed tech writer Tae Kim draws on more than one hundred interviews-including the three co-founders,
the two original venture capital investors, early former employees and current senior executives-to show how
Nvidia played the longest of long games, repeatedly creating new markets and outmaneuvering the original
semiconductor giant, Intel, which now finds itself well behind the upstart. An authoritative account of Nvidia's
distinct culture and corporate strategy, The Nvidia Way is instant classic of business history, with enduring
lessons.