A sea change is occurring, a change so monumental that it is making us re-invent the traditional ideas of where work is done, when work is done, why work is done, and even what work itself is.
We have a choice. We can either be reactive and struggle to adjust to transformational events on the fly, or we can be proactive and control the narrative-reinventing work to align with the evolving environment. Futurist Rishad Tobaccowala has had a highly successful career because he has anticipated and capitalized on emerging trends. In Rethinking Work, Rishad outlines the reasons why being proactive in this era of unprecedented change is the only way organizations will survive and thrive. Schools, banks, law firms, startups, medical offices-every sector will be affected by the current or soon-to-be-emerging trends and events that Rishad describes in this invaluable guide.
Learn to thrive in a world where the who, what, why, where, when and how of work will be transformed: • Who will people work for? A growing number of people are choosing to work for themselves while others are opting for greater control over who they work for. This will lead to more options both for employees and employers on how to structure their work. • What will organizations look like? Like nothing in the past. We will no longer have a single organizational model or design but instead have a wide range of operating styles, structures and sizes. • Why will people work? Two-thirds of workers under 30 are combining different gigs to not only satisfy their financial needs but to their own personal satisfaction and sense of purpose • Where will people work? In the metaverse. At home. In morphing offices that bear little resemblance to traditional workspaces. With team members in other countries and customers on other continents. • When will people work? Whenever. The 9-5 workday is already passing as efficiency lessens in importance to innovation, disruption, and agility. • How will leadership change? We are evolving to a new type of leadership from management focused to growth, agility and learning focused.
"Marketing expert Rishad Tobaccowala provides a master class on how people will work in the future. Looming large in this invaluable lesson is the outsized impact of AI, which he says will reduce the workforce in larger organizations, facilitate the growth of smaller companies, and increase flexibility in how employees and gig workers get things done. With AI doing the analytic work, managers with good social skills will be essential. Narrator Tom Parks uses his exceptional vocal tools and comfort with this material to make listening enjoyable. He sounds relaxed and firmly engaged with the author's impressive writing and predictions. His performance combines with the author's humanitarian spirit to soften the author's riveting picture of what workers and consumers will face in the coming decades. T.W. � AudioFile 2025, Portland, Maine"
