Health-conscious Americans seek out vitamins any way they can, whether in a morning glass of orange juice, a piece of vitamin-enriched bread, or a daily multivitamin. We believe vitamins are always beneficial and that the more we can get, the better-yet few of us could explain what vitamins actually are. Instead, we outsource our questions to experts and interpret "vitamin" as shorthand for "health."What we don't realize is that the experts themselves are surprisingly short on answers. Yes, we need vitamins; without them, we would die. Yet despite a century of scientific research, there is little consensus around even the simplest of questions, whether it's exactly how much we each require or what these thirteen dietary chemicals actually do.The one thing experts do agree on is that the best way to get our nutrients is in the foods that naturally contain them. But thanks to our love of processed foods (whose natural vitamins and other chemicals have often been removed or destroyed), this is exactly what most of us are not doing. Instead, we allow marketers to use the addition of synthetic vitamins to blind us to what else in food we might be missing.Grounded in history but firmly oriented toward the future, Vitamania reveals the surprising story of how our embrace of vitamins led to today's Wild West of dietary supplements and investigates the complicated psychological relationship we've developed with these thirteen mysterious chemicals. In so doing, Vitamania both demolishes many of our society's most cherished myths about nutrition and challenges us to reevaluate our own beliefs.Impressively researched, counterintuitive, and engaging, Vitamania won't just change the way you think about vitamins-it will change the way you think about food.
"A commanding, meticulously documented, and riling exposé rich in dramatic and absurd science and advertising history, lively profiles, and intrepid, eyebrow-raising fieldwork…Price's sharp wit, skillful, and vivid translation of science into story and valiant inquisitiveness (she insists on tasting synthetic vitamins and gets buzzed on the military's caffeinated meat sticks) make for an electrify
