A BOLD NEW VISION FOR THE FUTURE OF BUSINESS, FROM THE BESTSELLING AUTHOR OF THE DREAM SOCIETY
THIS IS A BOOK ABOUT THE FUTURE.
Your future. Our future. The future of companies, the marketplace, and society.
According to futurists Rolf Jensen and Mika Aaltonen, we are currently "between dreams." We've managed to achieve many of our material goals, only to face ever-growing global competition in an ever-slowing economy. Here's the good news: With the rise of social media and online resources, consumers are growing more powerful. Individuals are exploring more options. And smart businesses are discovering more ways to appeal to this powerful new community.
Welcome to The Renaissance Society. A world-class network of ordinary people who are changing the way companies and communities interact, they are the future-and they are us. This forward- thinking book guides you through tomorrow's hottest trends to help you:
Make an emotional connection to your customers
Create a value-driven company that engages your employees
Adjust your business strategy for a flatter, global marketplace
Reward individual expression and spark a tribal spirit
Identify future trends to build long-term success
Jensen and Aaltonen's razor-sharp predictions offer a much-needed headsup-and a major head-start-for your future success. You'll explore revolutionary ways in which the individual's role will shift from consumer to creator-much like it did during the European Renaissance. You'll find out why learning will become the world's largest industry and how services will become the twenty-first century's biggest growth market. You'll see a powerful shift in the concept of ownership, the role of employees within a company, and the role of companies in society. Most important, you'll be able to turn these fascinating predictions into real-world opportunities for decades to come.
In The Renaissance Society, everybody matters. Each and every one of us has the power to reshape the future of our companies. To reignite the passion of our communities. And to restore our faith in ourselves, our dreams, and our limitless potential for growth.
