A behavioral economics expert delivers a strategic roadmap for any organization to transform from a customer-centric organization to an employee-centric one, to achieve lasting success. In the wake of the Great Resignation, the COVID-19 pandemic, and worker strikes around the world, executives can no longer ignore the demands of their most overlooked stakeholder-their employees. For decades, business strategy has focused almost exclusively on the customer, and the effects of this one-sided approach are becoming more and more apparent.
According to Stephan Meier, employees must be equally-if not more-valued than customers. In The Employee Advantage, Meier provides a comprehensive roadmap that any organization, large or small, can implement to benefit from putting their employees first. The good news? You don't need to start from scratch. The employee-centric revolution is more like an evolution, and the customer-centric tools that gave you a competitive advantage can be repurposed to focus on employees. Through case studies of Fortune 500 companies like Costco, DHL, Best Buy, and Quest Diagnostics, you'll learn:
• Why employees care about more than money when it comes to their jobs, just as customers value more than the price;
• What two mindsets shifts are essential to becoming an employee-centric workplace;
• How improving employee experience benefits your business and your bottom line. In the coming years, the companies that will win in the marketplace will be the companies that win with the best employees. To get ahead and stay ahead, businesses must embrace the employee-centric revolution. Stephan Meier is the James P. Gorman Professor of Business Strategy and the Chair of the Management Division at Columbia Business School. He is an award-winning teacher at Columbia, and every year hundreds of students learn from him about the "human side" of strategy in Columbia's MBA and executive education programs. Previously, Meier worked as the first senior economist at the Center for Behavioral Economics and Decision-Making at the Federal Reserve Bank. He lives in New York City. "Meier is one of the world's greatest applied behavioral economists. No one is better positioned to share insights about how we can better design organizations that put employees first. A tremendous thinker and excellent communicator, Meier is sure to write a book that we'll all benefit from reading."
-Dr. Katy Milkman, James G. Dinan Professor at The Wharton School and bestselling author of How to Change ""There has not been a new perspective on business strategy since Michael Porter's work. Meier brings his background in behavioral economics to add a unique perspective to corporate strategy because he considers the value of the employee as critical to corporate success."-Sheena S. Iyengar, S. T. Lee Professor of Business at Columbia Business School and bestselling author of The Art of Choosing "Meier is one of the most talented researchers studying the role of behavioral economics in motivation. He possesses a keen sense of observation and understanding of how this field informs business strategy and the future of work. His work has a real impact on how businesses operate and a book written by him, sharing this knowledge, will be an invaluable resource."-Dan Ariely, James B. Duke Professor of Psychology and Behavioral Economics at Duke University and bestselling author of Predictably Irrational
