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About
The vast majority of small businesses stay small-and not by choice. Only the most savvy and persistent break through to annual sales above $250 million. In THE BREAKTHROUGH COMPANY, Keith McFarland pinpoints how everyday companies become extraordinary, showing that luck is a negligible factor. Rather, breakthrough success turns out to be associated with a clearly identifiable set of strategies and skills that anyone in any business can emulate-from small startup to industry leader.
McFarland spent five years building and analyzing the world's largest growth-company performance database and interviewing more than 1,500 growth-company executives on four continents. His goal was simple: to identify the secrets of breakthrough. THE BREAKTHROUGH COMPANY is the result. Winnowing a study pool of more than 7,000 companies down to nine that have made the transition to major-player status, McFarland highlights real-world tools and myth-busting insights that can be used by anyone wanting his or her business to join this exclusive circle.
With powerful, specific action steps shared-as well as invaluable advice from business leaders who've taken their companies to extraordinary levels of growth and profitability-THE BREAKTHROUGH COMPANY is one of the most provocative, inspiring, and instructive business books ever.
McFarland spent five years building and analyzing the world's largest growth-company performance database and interviewing more than 1,500 growth-company executives on four continents. His goal was simple: to identify the secrets of breakthrough. THE BREAKTHROUGH COMPANY is the result. Winnowing a study pool of more than 7,000 companies down to nine that have made the transition to major-player status, McFarland highlights real-world tools and myth-busting insights that can be used by anyone wanting his or her business to join this exclusive circle.
With powerful, specific action steps shared-as well as invaluable advice from business leaders who've taken their companies to extraordinary levels of growth and profitability-THE BREAKTHROUGH COMPANY is one of the most provocative, inspiring, and instructive business books ever.