Instant New York Times Bestseller
In time for Apple's 50th anniversary, CBS Sunday Morning correspondent David Pogue tells the iconic company's entire life story: how it was born, nearly died, was born again under Steve Jobs, and became, under CEO Tim Cook, the most valuable company in the world. The book features new facts that correct the record and illuminate its subversive culture and fresh interviews with the legendary figures who shaped Apple into what it is today.
On April 1, 1976, two scruffy twentysomethings, both named Steve, founded a startup. Their goal: To bring the revolutionary power of computers to everyone.
Over the next five decades, Apple reshaped the technology and cultural landscapes, introducing the public to breakthroughs like the mouse, laser printing, CD-ROM, WiFi, digital video, home networking, touchscreen phones, and tablets. Jobs's obsessive eye for detail set the stage for products-Mac, iMac, iPod, iTunes, iPhone, iPad, AirPods, Apple Watch-that married advanced technology with beauty, simplicity, and fine design.
Deeply researched, Apple: The First 50 Years includes new interviews with 150 key people who made the journey, including Steve Wozniak, John Sculley, Jony Ive, and many current designers, engineers, and executives. The book busts long-held myths; goes backstage for both the titanic successes (450 million iPods, 700 million iPads, 2.2 billion iPhones) and the instructive failures (Lisa, Apple III, MobileMe); and assesses the forces that challenge Apple's dominance as it enters its second half century.
Bursting with tales of frenetic all-nighters, engineering genius, and creative rebellion, this book is a true testament to Apple's unique and innovative vision, and a must read for anyone whose life Apple has touched. David Pogue is a seven-time Emmy Award winner for his stories on CBS Sunday Morning, a five-time TED speaker, host of twenty NOVA specials on PBS, and a New York Times bestselling author. He's written about Apple for his entire career, including thirteen years as a Macworld columnist, thirteen more as tech columnist for The New York Times, and twenty years as the #1 bestselling author of books about Macs and iPhones. He lives with his family in New York. "A fun and inspired telling of the Apple story provided by an insider who knows his subject." "Pogue's narration is charming and a little infectious as he takes listeners through his history of the legendary tech company. The broad strokes of Apple's story may be well known to most listeners, but Pogue is dedicated to clarifying the myths surrounding the "two Steves" (Jobs and Wozniak) while relaying details about the storied company's rise, fall, and reemergence. The audio production features clips from Jobs' famous keynote speeches and memorable Apple commercials and sounds from Apple software. Yet it's Pogue's enthusiasm for his subject that's the highlight of the soundscape. His storytelling skill never wavers."
