In Cleveland's Primer to become a great leader, he clarifies that WTF doesn't stand for Win The future. Compelling cases are made for why: With a "been there and done that" approach, Cleveland makes this topic fun and informative for the new Manager and the Old Pro who needs to sharpen his or her skills. "Dave Cleveland writes in a funny, straightforward if irreverent, style that is easy to read and direct in its approach to the real-world issues facing managers today. This book is a MUST READ for all managers, whether in big companies or small, and should be kept as a "pocket guide" reference on everyone's desk." - Kent Harrell Small Business Owner "I have worked with this sassy, down-to-earth, and vocal leader for over 30 years. In a humorous way, it reflects simple and important learnings on how to conduct your life and do business successfully." - Andre Siegenthaler, retired Senior VP Human Resources with Hilti International and Hilti North America
