The McDonald's recipe works, and it will work for you. Simple, Logical, Repeatable is your blueprint for modelling McDonald's to achieve the success, and freedom, you're looking for. It introduces you to The McFreedom System® that draws on the four foundation systems underpinning the enduring success of McDonald's — the reason they have become so consistent, reliable and trusted in the global marketplace. Planning — clarity around your destination and your route map to get you there. Process — simplicity of your customer's journey through your business. People — effective hiring and training so people know 'how we do things round here' to deliver consistently high standards. Performance — ability to measure and manage performance to keep everyone on track. The McDonald's formula is simple — develop systems to run every aspect of your business, develop a high performing team to run your systems, and then get out of their way. Mastering these foundations will give you the freedom to scale, grow, sell or franchise your business... or run it from a beach somewhere, if that's what you want to do.
