You're already the person they call. Time to send an invoice.
Somewhere in your phone is a former colleague who calls you for advice - and you hand over twenty minutes of hard-won judgment, for free, that their company would gladly pay a firm five figures for. This book is about getting paid for that call.
Rob Boirun has spent thirty years getting paid for his judgment - coaching, advising, and building and selling companies. No "sales funnels." No influencer following. No pretending consulting is anything other than what it actually is: getting paid to tell people what to do, because you know and they don't.
And the timing has never been better for experienced people. AI made junior-level output almost free - which means senior judgment, the thing only decades can build, just became the scarce and valuable thing. You're sitting on a warehouse of it.
Inside, in plain English:
• What you actually sell (it's not hours - and pricing by the hour quietly punishes you for being good) • How to find the narrow lane that gets you booked and referred • How to set a real price and say it out loud without flinching • Where your first client actually comes from (it's not ads, and you already know them) • The conversation that closes - a diagnosis, not a pitch • How to deliver firm-quality work as a solo, using AI as your back office • How to turn one project into a monthly retainer that pays whether or not you sold anything this week • The traps that turn good advisors into underpaid disguised employees - and how to dodge them
This is Book 2 in the No-Hype Gen X Guides. The job they rented your brain for was always temporary. The brain isn't.
