Scott and Sally Tulloch launched their natural, hand-made muesli company - Farmer Jo – in 2010 from their family home. They began making natural product by hand in their kitchen and taking it to Farmers Markets. Ten years later, they have achieved a multi-million-dollar turnover, distribute nation-wide, and export globally. Their story, told in Scott's raw 'no bullshit, get real' voice, this is the book you need to launch your business and break free. Scott explains: • Why your mind is your most powerful tool • Generating business ideas • The importance of lifestyle, wellbeing, and confidence • Taking a risk • Managing fear • Why failure is good • Thinking big, exporting globally (even for small business) • Challenging and changing your chosen market • Giving back by mentoring others The book is written by Scott together with his friend Gerry O'Sullivan. After a career in business, Gerry reinvented himself as an author. His best-selling novel 'Gangsters of Shanghai' is currently optioned for development as a major international TV series.
