Football never stops now.
Mapping Football's Future: How Technology, Data and Finance Are Transforming the Beautiful Game explores the forces reshaping football and soccer on and off the pitch.
From artificial intelligence, sports analytics and player data to global ownership, football finance, soccer business, fan engagement, women's football, player welfare and the expanding World Cup, Robin Smith maps the next decade of the world's most popular sport.
The game is no longer just a ninety-minute contest. It is a global industry, a media product, a data machine, a political tool and, for millions of supporters, an enduring obsession. Clubs are becoming entertainment brands. Fans are becoming customers, communities and data points. Technology is changing training, scouting, tactics and decision-making. Finance is reshaping competitions, ownership models and the balance of power across the sport.
This timely audiobook is for serious football fans, soccer fans, sports business readers, students, journalists, coaches and anyone who wants to understand the game beyond the scoreline.
Inside, you'll hear how AI and analytics are changing modern football, why money now shapes soccer as much as tactics, what the expanded World Cup reveals about the sport's commercial future, and how new markets, new technologies and new forms of fan engagement are transforming the game.
If you want to understand where football is heading next, who is shaping its future, and what the beautiful game must protect as everything accelerates, this audiobook is your guide to what comes next.
The future of football is already being mapped.
