We all need to speak, write and communicate more effectively. Dave Bartlett shares his decades of experience as a strategic communications consultant in an accessible, easy to apply guide to help anybody--students, business people, public speakers, or politicans--improve their speaking and presenting skills. The tricks are as old as Aristotle and as new as The Daily Show: know how to appeal to each specific audience through research and thoughtful planning, and then use appropriate content and style. Bartlett's advice is common sense backed by dozens of real-world examples. Learn: -How to devise a simple strategic goal for every interview, meeting, or speech-How to give your audience your message, but in the way they will be the most receptive to-How to make messages positive, concrete, and empathetic-How to use blogs, podcasts and YouTube to promote your message-How to reach your audience one person at a time
