You can have a rock-solid business strategy, unlimited resources, and the most talented people on staff. But only one thing is guaranteed in today's hyperconnected society: if your business isn't likable, it will fail.
Dave Kerpen knows how important it is for a business to be liked by customers, employees, stakeholders, and the general public. He wrote the book on it. His groundbreaking bestseller Likeable Social Media changed the way businesses interact with their customers daily. Likable Business lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. Dave Kerpen reveals the remarkable returns you'll get when you gain the trust of your customers and stakeholders. In today's social media world, it literally pays to be likable.
Likable Business helps any leader at a smaller mid-sized company increase profit and spur growth by applying the 11 principles of business likeability, such as:
Listening to customers, colleagues, shareholders, and competitors.
Authenticity, because today's savvy customer always knows when you're faking it.
Transparency, honesty builds trust, and any deviation can destroy your reputation.
Adaptability, managing change, and finding new opportunities are critical to success today.
Simplicity, in design, in form, and in function.
Gratefulness, every “thank you” is appreciated...and generates surprising returns!
Likeability spreads. As a business leader, you set the tone. Be likable and your staff will be likable, which in turn creates a more likable customer experience.
The blueprint for everlasting business likeability is in your hands. Apply Kerpen's basic principles day in and day out, and profits and growth are sure to follow.
