The success of any business depends on knowing the answers to these important questions: Why do some people buy once...and never return? Why do some people become strong, steady customers? How can an angry or complaining customer be turned into a happy and satisfied one? What are the five best ways to keep customers coming back? How to Win Customers and Keep Them for Life is a hard-hitting, action-ready rewards-and-incentives program for creating a winning sales team. Created by one of the nation's foremost business consultants, this practical, no-nonsense guide tells everything needed to know about successful selling and, most important of all, how to win customers for life.
