Creativity is the key driver of innovation, but too many teams and projects are organized in ways that stifle new ideas. It's your job as a manager to create the right conditions for creativity to thrive-and to be part of the process yourself.
Fortunately, anyone can use a method-driven approach to teach and learn to be more creative. The HBR Guide to Unlocking Creativity will show you how to design a work environment that allows you and your team to change how you think, reach your creative potential, and achieve groundbreaking results.
This guide will help you:
• Get out of a creativity rut • Overcome the fear that blocks creativity • Balance creativity with productivity • Model a creative mindset for your team • Encourage curiosity and experimentation • Avoid breakdowns in creative collaboration • And bring breakthrough ideas to life.
Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.
