PLEASE NOTE: This is a companion to Paco Underhill's Why We Buy and NOT the original book.
Preview:
In Why We Buy: The Science of Shopping (1999), Paco Underhill details the factors that influence consumer choices and preferences and explains how retailers tailor the environment to induce people to spend. Underhill's team closely studied every detail of shoppers' interactions with the retail environment to find out what inhibits or encourages spending...
