Andrew McAfee, a veteran researcher and writer on the business impact of technology, and the originator of the phrase "Enterprise 2.0," describes its power and tells listeners how to harness it. McAfee weaves together case studies, discussions of technological change, and multidisciplinary research to: show how early adoptees like Google have profited from Enterprise 2.0; specify the benefits that arise when Web 2.0 technologies are deployed; reveal where the risks and roadblocks are with Enterprise 2.0; and guide companies through an Enterprise 2.0 deployment. McAfee takes a practical look at the competitive challenges facing so many organizations today and explores how they can be met and conquered with the right combination of novel technologies and enlightened leadership.
