There are literally thousands of books on selling, coaching, and leadership, but what about the particulars of managing a sales force? Where are the frameworks, metrics, and best practices to help you succeed?
Based on extensive research into how world-class companies measure and manage their sales forces, Cracking the Sales Management Code is the first operating manual for sales management. In it you will discover:
The five critical processes that drive sales performance. How to choose the right processes for your own team. The three levels of sales metrics you must collect. Which metrics you can “manage” and which ones you can't. How to prioritize conflicting sales objectives. How to align seller activities with business results. How to use CRM to improve the impact of coaching.
Cracking the Sales Management Code fills that void by providing foundational knowledge about how the sales force works. It reveals the gears and levers that actually control sales results. It adds clarity to things that you intuitively know and provides insight into things that you don't. It will change the way you manage your sellers from day to day, as well as the results you get from year to year.
