Brand Against the Machine is the blueprint on how to market your brand to attract better clients and to break out from the noise that is traditional corporate branding. Most branding books talk about ability and creating great products or services. This is simply the 'Field of Dreams' approach to marketing; thinking that just because you have a product or service, you're going to make money, is a huge mistake. While ability is important, it's your visibility that matters. Visibility gets you in the door, your ability keeps you there. Some of the strategies the author will focus on in the book include: The Anti-Hero Method: How to instantly stand out from the crowd by taking a different position in the marketplace The 20/60/20 Rule: Why it's important to take a stand and why the more people hate you, the stronger your bond will be with those who love you Mother-In-Law Method: How to be real with your audience 10:100 Formula For Success: WOW 10 and they'll tell 100 Aspirational Currency: Become a brand that people want to be or be friends with Association Positioning: How to establish credibility Define Yourself Before Someone Else Does Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand to which consumers can relate, thus becoming life-long customers.
