Areté

"This book will change your life. And, if enough of us commit, it will change the world." - Phil Stutz, MD, bestselling author of The Tools, featured in the Netflix documentary by Jonah Hill, Stutz
In Areté, Brian Johnson integrates ancient wisdom, modern science, and practical tools to, as per the sub-title of the book, help you win the ultimate game of life and fulfill your destiny.
Phil Stutz, MD, the author of The Tools, who was featured in the Netflix documentary by Jonah Hill called Stutz, wrote the foreword to the book.
He says: "What Brian has developed is much more than a bunch of coping mechanisms for the over-stressed modern person; although that would be an improvement for most of us. He's developed a training program for the soul.
Commit to this training and you will gain the ability to transmute your biggest problems, your darkest days, into unstoppable courage, endless enthusiasm, and an unshakable faith in the future.
This book will change your life. And, if enough of us commit, it will change the world."
"This book will change your life. And, if enough of us commit, it will change the world."
"I wish this book was available fifty years ago when I was just starting out on my own life journey. I wholeheartedly recommend it."
"Optimization for the sake of optimization is ultimately shallow. Brian Johnson draws from profound ancient wisdom, activated with powerful modern science, to provide a deeper alternative: the cultivation of heroism. This book provides the answer for those who are asking that most basic of questions: what should I do with my life?"
"From the beginning of this book Brian Johnson sets up incredibly high expectations, promising us the best, most heroic version of ourselves. And then, with each word, metaphor, story, and research, Brian proceeds to overdeliver on his promise. You have in your hands a life-changing masterpiece."
"In {Areté}, Brian Johnson masterfully integrates time-honored wisdom with contemporary science, creating a road map for increased well-being. This will sound cheesy but it's more than just a book-it's a call for all of us to unearth our untapped potential. Brian offers practical, tangible tools for turning our greatest challenges into fuel for resilience and personal transformation. His new book is essential reading for anyone seeking to harness their heroic potential and influence the world in a positive way."
"Brian Johnson is a Stoic reincarnate. {Areté} is your next read AND your training template for a life well-lived."
"Brian is the most Stoic guy I know. When I'm in a jam, when the universe is turning my life upside down, Brian is the man I call. Every Spartan in the world should read {Areté}."
"This book threatens to be one of the all-time best and most timeless masterpieces of personal productivity and self-development. From ancient wisdom to modern science, training the body to training the mind and soul, optimizing energy, love, sleep, work, and beyond, it is a profoundly thorough treatise on everything you need to live as a full and complete human. Shove aside any books you've been planning to read, and move {Areté} to the front of the line. You'll thank yourself forever if you do."
"Brian Johnson's virtues of Zest, Service, and Optimism are only matched by his Kindness, Generosity, and Love. These virtues were embodied in Brian making Heroic available to the Corps of Cadets at the United States Military Academy at West Point. These future Army Officers now have access to tools to assist them in leader development, self-mastery, and antifragility. The beauty of this is not just the self-development aspect of Cadets using {Areté}, but that upon graduation and commissioning, they will take these virtues and skills as Second Lieutenants to their platoon of America's finest young women and men. This book gives heroic leaders from all walks of life ac