About
We were promised a global village; we got a gladiatorial arena.
No longer just a tool for connection, social media has spawned an entire outrage industry harvesting and monetising our worst impulses. Welcome to the era of Angertainment.
Angertainment shows how our emotions are being hijacked to build political and cultural capital by those who know how to game the outrage economy. How 'rage bait'- the 2025 Word of the Year-can change how you vote, what you buy and who you hate.
In this high-stakes, highly entertaining journey through our new reality, Ed Coper unmasks the architects of this new power-from manosphere gurus to political demagogues-who have realised that in the attention economy, your anger is the only currency that matters.
Darkly funny and terrifyingly urgent, Angertainment is a groundbreaking manual for dismantling the outrage machine.
First, we must understand it. Then we can work to defeat it.
'Ed Coper keenly explores and masterfully analyses the dangerous world of angertainment where so much of our politics now resides' THE HON. MALCOLM TURNBULL AC, 29th PRIME MINISTER OF AUSTRALIA Ed Coper is a pioneer of politics in the digital age. A leading political communications expert and authority on the internet and democracy, he built the global blueprints for modern advocacy. He grew Australia's first online political movement, GetUp, and launched Australian Labor's first digital presence before exporting these techniques across six continents. He has been behind the scenes of many of the last two decades' most prominent social movements, and has advised high-profile changemakers ranging from Malala Yousafzai and Greta Thunberg to Sir Richard Branson and Shakira. Ed founded a New York-based agency servicing multiple Nobel Peace laureates, and established the Center for Impact Communications which led efforts to safeguard US elections from disinformation and combat vaccine hesitancy. His groundbreaking campaigns have raised hundreds of millions of dollars for social causes and have featured in several museum exhibitions. Now CEO of the agency Populares, Ed remains at the vanguard of political disruption; he was a key strategist behind Australia's historic 'Teal' movement. Ed is the author of the acclaimed book Facts and Other Lies, which has become the definitive handbook for defending truth in the disinformation age.
Ed Coper is a pioneer of politics in the digital age. A leading political communications expert and authority on the internet and democracy, he built the global blueprints for modern advocacy. He grew Australia's first online political movement, GetUp, and launched Australian Labor's first digital presence before exporting these techniques across six continents. He has been behind the scenes of many of the last two decades' most prominent social movements, and has advised high-profile changemakers ranging from Malala Yousafzai and Greta Thunberg to Sir Richard Branson and Shakira. Ed founded a New York-based agency servicing multiple Nobel Peace laureates, and established the Center for Impact Communications which led efforts to safeguard US elections from disinformation and combat vaccine hesitancy. His groundbreaking campaigns have raised hundreds of millions of dollars for social causes and have featured in several museum exhibitions. Now CEO of the agency Populares, Ed remains at the vanguard of political disruption; he was a key strategist behind Australia's historic 'Teal' movement. Ed is the author of the acclaimed book Facts and Other Lies, which has become the definitive handbook for defending truth in the disinformation age.
No longer just a tool for connection, social media has spawned an entire outrage industry harvesting and monetising our worst impulses. Welcome to the era of Angertainment.
Angertainment shows how our emotions are being hijacked to build political and cultural capital by those who know how to game the outrage economy. How 'rage bait'- the 2025 Word of the Year-can change how you vote, what you buy and who you hate.
In this high-stakes, highly entertaining journey through our new reality, Ed Coper unmasks the architects of this new power-from manosphere gurus to political demagogues-who have realised that in the attention economy, your anger is the only currency that matters.
Darkly funny and terrifyingly urgent, Angertainment is a groundbreaking manual for dismantling the outrage machine.
First, we must understand it. Then we can work to defeat it.
'Ed Coper keenly explores and masterfully analyses the dangerous world of angertainment where so much of our politics now resides' THE HON. MALCOLM TURNBULL AC, 29th PRIME MINISTER OF AUSTRALIA Ed Coper is a pioneer of politics in the digital age. A leading political communications expert and authority on the internet and democracy, he built the global blueprints for modern advocacy. He grew Australia's first online political movement, GetUp, and launched Australian Labor's first digital presence before exporting these techniques across six continents. He has been behind the scenes of many of the last two decades' most prominent social movements, and has advised high-profile changemakers ranging from Malala Yousafzai and Greta Thunberg to Sir Richard Branson and Shakira. Ed founded a New York-based agency servicing multiple Nobel Peace laureates, and established the Center for Impact Communications which led efforts to safeguard US elections from disinformation and combat vaccine hesitancy. His groundbreaking campaigns have raised hundreds of millions of dollars for social causes and have featured in several museum exhibitions. Now CEO of the agency Populares, Ed remains at the vanguard of political disruption; he was a key strategist behind Australia's historic 'Teal' movement. Ed is the author of the acclaimed book Facts and Other Lies, which has become the definitive handbook for defending truth in the disinformation age.
Ed Coper is a pioneer of politics in the digital age. A leading political communications expert and authority on the internet and democracy, he built the global blueprints for modern advocacy. He grew Australia's first online political movement, GetUp, and launched Australian Labor's first digital presence before exporting these techniques across six continents. He has been behind the scenes of many of the last two decades' most prominent social movements, and has advised high-profile changemakers ranging from Malala Yousafzai and Greta Thunberg to Sir Richard Branson and Shakira. Ed founded a New York-based agency servicing multiple Nobel Peace laureates, and established the Center for Impact Communications which led efforts to safeguard US elections from disinformation and combat vaccine hesitancy. His groundbreaking campaigns have raised hundreds of millions of dollars for social causes and have featured in several museum exhibitions. Now CEO of the agency Populares, Ed remains at the vanguard of political disruption; he was a key strategist behind Australia's historic 'Teal' movement. Ed is the author of the acclaimed book Facts and Other Lies, which has become the definitive handbook for defending truth in the disinformation age.