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How Colors Affect You: What Science Reveals

Series: Great Courses
4.4
(113)
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Episodes
6
Rating
TVPG
Year
2013
Language
English
Publisher
The Great Courses

About

There's an actual science behind how colors work on your eyes and your brain. And the secrets that scientists are uncovering offer astounding revelations on how colors influence the way you think, feel, and behave. Now you can learn how to tap into the power of color to create environments and achieve a range of visual goals in these six lectures, led by design expert.

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Episodes

1 to 3 of 6

1. The Meanings of Color

30m

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Begin your exploration of how colors affect you with a look at the general science behind color, first uncovered by Isaac Newton. Then, investigate the pervasive power of color on human behavior with a close look at how color shapes our perception of what food tastes like. Finally, discover the three core ideas that form the foundation of how all humans perceive, interpret, and respond to color.

2. The Black and White Lecture

30m

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In this fascinating lecture, Professor Lidwell takes you inside the meanings behind these two elemental colors. You focus on two specific contexts for black and white: competitive contexts (where black signals aggression and white signals submission) and moral contexts (where black signals evil and white signals goodness).

3. The Red Lecture

30m

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Turn now to the color red, which holds a unique place in the pantheon of colors, thanks to its primal significance in expressing fear, strength, beauty, status, and passion. What do we know with confidence about the meanings behind the color red? Find out by examining several powerful examples of the color red at work.

Extended Details

  • Closed CaptionsEnglish

Artists

William Lidwellwriter
William Lidwellactor

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