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Critical Business Skills for Success

Series: Great Courses
4.5
(60)
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Episodes
60
Rating
TVPG
Year
2015
Language
English
Publisher
The Great Courses

About

What does it take to succeed in business? Critical Business Skills for Success is a comprehensive guide to the five disciplines-strategy, operations, finance and accounting, organizational behavior, and marketing-that everyone needs to master in today's marketplace. Bringing the MBA experience to you, this authoritative course demystifies the secrets of business and provides insights to help you achieve your goals.

Related Subjects

Episodes

1 to 3 of 60

1. Strategy: Strategy Is Making Choices

30m

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What do we mean when we talk about business strategy? Start thinking more smartly about strategy with this introductory lecture that covers four key facts about competition and the two drivers of profitability: industry structure and competitive advantage.

2. Strategy: How Apple Raises Competitive Barriers

30m

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Five essential forces shape any business strategy, and together, they create a framework that can help you better make key strategic choices. Central to this discussion of these five strategic forces: Apple's meteoric rise to the top of the market.

3. Strategy: The Danger of Straddling

30m

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Professor Roberto introduces you to the three paths that lead to competitive advantage and four basic competitive strategies. Then, using case studies including JC Penney, IBM, and Dell, he explains both the dangers of straddling between competitive positions.

4. Strategy: What Trader Joe's Doesn't Do

30m

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Passionate customers, tremendous profits, happy employees-the Trader Joe's grocery chain is a powerful business success story. Discover how their secret for success lies in their use of trade-offs to make it hard for imitators and to mitigate the negative effects of the industry.

5. Strategy: First Movers versus Fast Followers

30m

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Discover the strengths-and drawbacks-of being a first mover who establishes a market position and fast followers, who can learn from first movers' mistakes. Along the way, you'll consider relevant examples from industries including video game systems and social media networks.

6. Strategy: When Netflix Met Blockbuster

30m

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Netflix's ultimate domination of the video rental market is a classic example of disruptive innovation: a serious threat to traditional business-and often the hardest to respond to.

Extended Details

  • Closed CaptionsEnglish