No B.S.

Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them. Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand without corporate-sized investment. Mastering Kennedy's branding truths and utilizing proven direct-response advertising and marketing methods, entrepreneurs create their own brand tribe customers who believe in, buy, and promote their brand. Truths and tactics are illustrated with case studies, examples and insights from other well-known brands.

Internationally recognized "millionaire-maker" Dan Kennedy leads business professionals into the post-recession economy and introduces them to the new rules, new restrictions, new obstacles, and new opportunities that lie ahead. Entrepreneurs are mentored on which current business truths and principles are still relevant, but more importantly, Kennedy offers completely new strategies, tactics, and applications to help them succeed in The New Economy. Following Kennedy's advice, entrepreneurs can go forward into The New Economy more astutely, efficiently, productively, and confidently-earning themselves more money than they ever imagined possible! Kennedy covers: • The key decision required for success by The New Economy • The #1 Demand of New Economy Customers and how to meet it • Four power-positioning strategies for extreme marketplace advantage • Six mandatory entrepreneurial competencies for The New Economy • What The New Economy punishes most viciously and rewards most generously • How to avoid destruction by and instead profit from the "No Boundaries" New Economy • And More In this timely business guide, Kennedy reveals essential strategies, tactics, and business principles that every business owner will need to succeed in the tougher, more demanding New Economy.

For the next 20 years, roughly 10, 000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive. There is no product, service, industry or profession category unaffected by this demographic sea-change. The leading-edge boomer and senior population quietly controls the majority of the deiscretionary spending and investing capability, so this is the roadmap to the money.

Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price. Entrepreneurs are dared to re-examine their every belief about pricing and take a more creative, bold approach, using price to their extreme advantage and allowing them to be as profitable as possible. Liberating small business owners from all fear and timidity toward pricing, Kennedy and Marrs teach small business owners uncover how to avoid the 9 ultimate price and fee failures including excess concern about competitors' lower prices, attracting customers who buy by price, and not offering premium pricing options. They also reveal how to discount without damage, the secret to price elasticity, how to break free from the price-product link, and, most importantly, how to set prices for the greatest profits. • Kennedy and Marrs disclose little-known revelations about the power of pricing including: • the 9 ultimate price and fee failures • the trick behind discounting without devaluing • the 5 price-related propositions to be concerned with • the million-dollar secret behind "FREE" • how to win price wars with competitors • Includes access to price strategy support tools at www. simplepricingsystem. com • Covers pricing strategies specific to recessions

Everyone's Talking About It. But Nobody Knows What They're Talking About. Social Media Examiner's 2018 Social Media Marketing Industry Report found that only 10% of respondents strongly agree that they can measure ROI-yet half of them will dedicate increased time and money to social media marketing instead of cutting back. Millionaire maker Dan S. Kennedy, joined by marketing strategist Kim Walsh Phillips, tells it like it is: If you're not focusing on converting traffic into sales, you might as well set your money on fire. Kennedy and Walsh Phillips open up their playbook and show you how to stop being a social media victim and accepting non-monetizable "likes" and "shares" as a return on your time, money, and energy and start using your platform for its true purpose-as another channel to reach customers, gain leads and make sales. Learn how to: • Turn passive content into an active conversion tool • Become a lead magnet with social media profiles that focus on the needs of ideal prospects (not the product or service) • Create raving fans who introduce you to their networks • Turn niches into riches, laser in on your perfect prospects and ignore the "tire kickers" • Harness the biggest secret in social media-offline Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.

FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER. Business owners agree. The referred customer is far superior to the one brought in by 'cold' advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers. Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you to stop chasing new customers and keep an iron cage around the ones you already have. Kennedy and Buck present a systematic approach to help you keep, cultivate, and multiply customers so that your entire business grows more valuable and sustainable, and you replace income uncertainty with reliable income through retention and referrals. Learn how to: o Apply the #1 best retention strategy (hint: it's exclusive) o Catch customers before they leave you o Grow each customer's value (and have more power in the marketplace) o Implement the three-step customer retention formula o Use other people's events to get more referrals o Create your own Customer Multiplier System o Calculate the math and cost behind customer retention o Discover the referral-getting, sales-increasing, battle-tested tactics designed to help you build a thriving business for the long-term.

Internationally recognized "millionaire maker," Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the "trust no one" mantra invading every customer's mind today. They deliver an eye-opening look at the core of all business-trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals. You'll get the essential strategies required to build trust in an understandably untrusting world, and in turn, attract both business and profits. Covers: o 8 ways to demonstrate trustworthiness to prospective clients o The #1 secret desire of today's untrusting prospects-how to understand it, respond to it, and use it to transform marketing, prospecting, and presentations o How to avoid dumb mistakes that scream "salesman" to prospects o Why "Where can I find clients?" is the wrong question. The right question is: How can I construct a business persona and life so that clients seek me out, with trust in place in advance? o How to keep products, services and prospects away from the avalanche of competitive and confusing information online o The incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake

Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best assettheir ability to bond directly with their consumers. Small business entrepreneurs are armed to go "grassroots" given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term. About the Book: Kennedy and Slutsky dare small business owners to break free of the ingrained tendencies to advertise when you need more customers" and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities. Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom. Features: Presents a marketing approach specifically engineered for small (local) businesses; Reveals 9 No B.S. inconvenient truths and how to implement them; Illustrates concepts with examples from practicing business owners; Identifies what's wrong with traditional and new media advertising; Offers methodology to break free from ingrained tendencies and copycat marketing

The old economy is shattered, and GONE FOREVER. It's never coming back as it was, and in its place a generally tougher, more demanding marketplace is emerging. HOWEVER, when it comes to wealth, one instrumental reality is unchanged: No matter the economic conditions booms or recessions, including the fast-emerging New Economy there is wealth. And who better to show you how to lure, bait, attract, and become a magnet for it than "Millionaire Maker" Dan S. Kennedy? Kennedy covers: • How to experience The Phenomenon --- attract more wealth in the next 12 months than in the previous 12 years! • Wealth Inhibition do you suffer from it? • Why Positive Thinking alone is worthless • Your #1 Entrepreneurial Responsibility • Is there a 'dirty little secret' behind many wealthy entrepreneurs? • The worst of all wealth-defeating habits • Are you an 'opportunity thinker' --- or are you guilty of 'outcome thinking'? • " Do what you love and the money will follow" B. S. that's hazardous to your wealth • How to Stop playing Blind Archery • 12 Ways To Increase Your 'Personal Value' • Why you must STOP thinking about Income! • The 90 Day Experiment that may change your life forever

In The New Economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than "Millionaire Maker" Dan Kennedy? Kennedy covers: o Adapting to The New Economy Consumer o How to STOP PROSPECTING Once And For All-and why you must o Put the awesome power of TAKEAWAY SELLING to work-in any environment o If you're in a commodity business, get out! -how to Re-Position, escape commoditization, and safeguard price and profits in the heightened competition of The New Economy o The One Thing to do, to leverage The New Economy's "Chaos of Choices" to your benefit o How Dumb Salespeople Work 10X Harder Than Necessary, by under-utilizing this one tool o The 6-Step No BS Sales Process: finally, a reliable system you can stick with! o 6 Ways Sales Professionals Sabotage Themselves o BS that Sales Managers shovel onto salespeople-beware! o How to switch from One-to-One to One-to-Many with Technical Tools o 8 Steps to getting past any "No" o How to CREATE TRUST (FAST) in the trust-damaged, post-recession world

Time Is Money and You Are Running Out of It! Dan S. Kennedy, joined by co-author Ben Glass, delivers a fresh take on preserving your most underappreciated and valuable asset, time! With new material addressing social media addiction and time consumption, you'll learn to redefine the saying, "time is money". Learn how to: • CALCULATE THE VALUE OF YOUR TIME-and put a meter on those consuming it • SLAY TIME VAMPIRES-like Mr. Have-You-Got-A-Minute, Mr. Meeting, and all the other bloodsuckers • KICK YOUR SOCIAL MEDIA ADDICTION-and combat time consumption • STOP 'PRODUCTIVUS INTERRUPTUS'-master the 5 time-defense tactics • ACHIEVE MAXIMUM PRODUCTIVITY with Psycho-Cybernetics • THE 8 NO B.S. TIME TRUTHS never to violate despite the conspiracy against them • Become successful beyond your wildest dreams-APPLY THE #1 MOST POWERFUL PERSONAL DISCIPLINE • THE 10 TIME MANAGEMENT TECHNIQUES worth using. Only 10! • FIRE YOURSELF! Replace yourself. Make MORE money from LESS time, and have MORE freedom to do BIG things! WARNING: This book is not for the faint of heart, fawningly polite, or desperate to be liked. This book is expressly for entrepreneurs and business owners who wear many hats-those who can't resist piling more responsibility onto his own shoulders, who have more great ideas than time and resources to take advantage of them, who run (not walk) through each day. Your time is incredibly valuable to you, and you are constantly "running out of it."

Can One Great Presentation Make You Rich? The answer is YES. Packed with battle-tested strategies and formulas to craft audience-retaining powerful presentations, this No B.S. guide is designed to turn any ordinary business into an extraordinary sell. Millionaire maker Dan S. Kennedy and public speaking expert Dustin Mathews teach you their blueprint for creating life-changing presentations and prove that your success is not just determined by what you're presenting-but also why you're presenting, how you're presenting it, and who you're presenting to. Kennedy and Mathews cover: The 12-Step Speaker's Formula -- A Blueprint for Creating Irresistible Offers -- The 4 Secrets of Mass Persuasion -- The 7-Minute Rule of Audience Engagement -- How to Automate Your Webinars and Your Profits -- How to Double Your Sales with a Multimedia Follow-up System…Discover the battle-tested, carefully-crafted, revenue-generating tools to creating, delivering, and marketing presentations that can change everything.

Millionaire maker Dan S. Kennedy and Martin J. Fischer reveal the unsettling truth: the middle-class consumer population-and their buying power-is rapidly diminishing, leading to reduced spending. However, amidst this challenging landscape lies a compelling opportunity. Kennedy and Fischer unveil that it takes no more effort to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations, who are willing to pay premium prices for exceptional expertise, service, and experiences. In this updated 4th edition, Kennedy and Fischer provide a comprehensive guide on how to reposition your business, practice, or sales career to appeal to these affluent customers, for whom price is not a determining factor. Discover how to: • Use 10 surprising emotional buy triggers the affluent find irresistible • Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable • Use Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use • Apply the magic language of "membership" to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels Drawing on practical strategies used by industry giants such as The Ritz-Carlton, Disney, Harrah's Entertainment, and Starbucks, Kennedy and Fischer demonstrate how to sell to those who will always be spending.

Here it is: no warm 'n fuzzies, no academic theories-just hard-core strategies from real world trenches…the long-overdue management book no one but Dan Kennedy would dare to write. This is your permission slip to take back control of your business, enforce standards, manage for maximum profit and actually get performance from your people! Kennedy covers: • The true nature of employer-employee relationships: friendly while you feed them (Why ownership mentality is a futile and dangerous goal) • The two most crucial (and liberating) management decisions • The worst number in business is…(fix this before it's too late!) • Leadership is vastly overrated: a new, rational model for profitable productivity • Why and how to make marketing the master-all others servants • Mice at play, and how to get compliance when the cat's away • Finding the magic "GE-Spot" for your particular business' greatest success with its customers • Fairness be damned-to the winners the spoils (it's time to start paying for performance, not for showing up) • Is a happy workplace a productive workplace? A serious look at the new, fun mandate-lies the management theorists sell • Managing the sales process-the biggest instant improvement (more $ now!)