EBOOK
About
Customers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. Those that don't are becoming increasingly irrelevant.
Executives charged with leading any aspect of digital face many challenges, which often include: outdated technology, inadequate funding, the wrong talent, organizational resistance, and lack of alignment on what the vision for the future should be, just to name a few.
Howard Tiersky has been, named by IDG as one of the Top 10 Digital Transformation Influencers to follow today. As an entrepreneur he has launched two successful companies that help large brands transform to thrive in the digital age. His dozens of Fortune 1000 clients have included Verizon, NBC, Viacom, Avis, Universal Studios, JPMC, NFL, and even digital leaders like Facebook, Spotify, and Amazon.
In this new book, Tiersky lays out a simple, but detailed five step methodology, that any company can follow to align their teams around a vision for the customer experience, that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately, drive the transformation needed to bring their company into alignment with today's digital world. As part of that methodology, he shares a proven approach to integrating Design Thinking and Journey Mapping to more, predictably drive business results.
Executives charged with leading any aspect of digital face many challenges, which often include: outdated technology, inadequate funding, the wrong talent, organizational resistance, and lack of alignment on what the vision for the future should be, just to name a few.
Howard Tiersky has been, named by IDG as one of the Top 10 Digital Transformation Influencers to follow today. As an entrepreneur he has launched two successful companies that help large brands transform to thrive in the digital age. His dozens of Fortune 1000 clients have included Verizon, NBC, Viacom, Avis, Universal Studios, JPMC, NFL, and even digital leaders like Facebook, Spotify, and Amazon.
In this new book, Tiersky lays out a simple, but detailed five step methodology, that any company can follow to align their teams around a vision for the customer experience, that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately, drive the transformation needed to bring their company into alignment with today's digital world. As part of that methodology, he shares a proven approach to integrating Design Thinking and Journey Mapping to more, predictably drive business results.