EBOOK
The Value Mix: The Framework to Create Meaningful Products and Services for Your Audience
Guerric De Ternay(0)
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How do you go from an idea to a compelling product strategy? How do you translate a customer interview into marketing insight?
In the Value Mix, Guerric de Ternay answers these important questions.
Filled with innovation frameworks and examples, this short practical book helps you solve a big challenge every business faces: how do you create meaningful and successful products or services-i.e. design new value propositions that matter to your customers.
The Value Mix is complementary to the lean startup methodology, the design thinking process, and customer development research.
This is a must-read for anyone who deals with innovation and strategy, whether you're a product manager, an entrepreneur, an innovation consultant, a market research specialist, or a marketing or brand manager.
You can create meaningful value propositions for your customers. “The Value Mix” tells you how.
In the Value Mix, Guerric de Ternay answers these important questions.
Filled with innovation frameworks and examples, this short practical book helps you solve a big challenge every business faces: how do you create meaningful and successful products or services-i.e. design new value propositions that matter to your customers.
The Value Mix is complementary to the lean startup methodology, the design thinking process, and customer development research.
This is a must-read for anyone who deals with innovation and strategy, whether you're a product manager, an entrepreneur, an innovation consultant, a market research specialist, or a marketing or brand manager.
You can create meaningful value propositions for your customers. “The Value Mix” tells you how.