EBOOK
About
Managing Marketing Should Not Be Difficult, Boring or Scary. Learn some of the more complex aspects of marketing management in a simpler context.
If you are interested in understanding marketing management in greater detail, but you are just not in the mood for those stale academic written, hard to understand, boring textbooks, then this book is just for you.
If you are simply looking for additional information and wish to supplement your existing knowledge on marketing management, well then, this book is for you.
For the sake of covering both angles, this book includes the academic writing, as well as simpler written interpretations of the same information. The non-academic people amongst us, or simply those who will benefit from a simpler side of things can benefit none the less.
With a pinch of salt, a dash of garnish, this book will help you understand some of the in-depth parts of the marketing management paradigm.
You may at some parts feel that you have completely lost your way but fear not. As I have, and many before us, you will survive the journeys into the paradigms of the business management empire.
You will learn about Marketing Concepts and Principles. Topics in this section deal with: Marketing versus Selling. Importance of Competitor Analysis. Company Analysis Example. Product Understanding. Product Modification. Marketing Objective. Marketing Mix. You will experience Detailed Marketing Analysis. In the form of: Marketing Mix Plan by Example. Marketing Strategy by Example.
If you are interested in understanding marketing management in greater detail, but you are just not in the mood for those stale academic written, hard to understand, boring textbooks, then this book is just for you.
If you are simply looking for additional information and wish to supplement your existing knowledge on marketing management, well then, this book is for you.
For the sake of covering both angles, this book includes the academic writing, as well as simpler written interpretations of the same information. The non-academic people amongst us, or simply those who will benefit from a simpler side of things can benefit none the less.
With a pinch of salt, a dash of garnish, this book will help you understand some of the in-depth parts of the marketing management paradigm.
You may at some parts feel that you have completely lost your way but fear not. As I have, and many before us, you will survive the journeys into the paradigms of the business management empire.
You will learn about Marketing Concepts and Principles. Topics in this section deal with: Marketing versus Selling. Importance of Competitor Analysis. Company Analysis Example. Product Understanding. Product Modification. Marketing Objective. Marketing Mix. You will experience Detailed Marketing Analysis. In the form of: Marketing Mix Plan by Example. Marketing Strategy by Example.