The Partner Marketing Playbook: How to Co-Market, Co-Sell, and Actually Win Together

Finally-a real-world guide to building partner programs that drive revenue, not just press releases.Most partner marketing books talk about "alignment" and "collaboration." But where's the ROI?The Partner Marketing Playbook is your no-fluff guide to creating programs that move the needle-whether you're leading alliances, building channel campaigns, or just trying to prove marketing's value in a co-sell motion.Inside, you'll learn:How to build and scale joint GTM campaigns that generate qualified pipelineWhat to do when your sales team ignores your partner leadsBattle-tested frameworks for co-branding, messaging sync, and mutual incentive designHow to create partner content that actually gets shared (not deleted)Reporting strategies to prove influence, drive attribution, and get leadership buy-inTemplates, workflows, and conversation scripts to avoid bottlenecks and turf warsWhether you're working with global ISVs, boutique consultancies, system integrators, or hyperscalers-this playbook gives you the tools and language to win together.Perfect for:Partner marketers, alliance managers, and ecosystem leadersSaaS CMOs, growth marketers, and revenue leadersAnyone building joint campaigns, field marketing programs, or co-sell initiatives that must performClick 'Buy Now' to transform your partner marketing from tactical support to strategic growth driver. This Entrepreneur and Marketing Expert, has shared her passion for growing brands from the ground up. She's worked with Entrepreneurs,Startups, Small Businesses, Fortune 500 Corporations and Entertainment Talent to help them recognize the value of marketing, and give her clients the ability to access their niche market via online, social media, mobile, merchandising, and events. She hosts the What's Your Game Plan Show that features Free Expert Advice, and Growth strategies for Business Owners Across the Globe. Access thousands of FREE Tips, Trends & Tools to Move Your Business Forward!Learn more : www.AdellaPasos.com