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Dr. Nitit Mah's book, The Neuro Preneur (2022), shows entrepreneurs a proven, powerful scientific system for establishing brand loyalty among customers by quickly and precisely targeting customer needs. Hard-selling isn't needed – Neuro Preneurs can quickly eliminate any customer's resistance and become brand champions with Dr. Mah's scientific system. By being clued into Dr. Mah's profound understanding of human nature and human motivations, entrepreneurs can now evolve into skilled Neuro Preneurs and start using the remarkable tools of technology to reach specific sales targets and convert them efficiently into satisfied repeat customers and lifelong followers.