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In full color, with over 750 images to enhance and clarify the concepts, this thought-provoking resource is for graphic designers, professors, and students.
This pioneering work provides designers, art directors, professors, students, and more with a unique approach to successful, persuasive design. Educator, author, and thirty-five-year design veteran Alex W. White has assembled a wealth of information and examples in his exploration of what makes visual design both stunning and easy to read. This edition features a cleaner, simpler layout and includes thirty-two pages of new content on design thinking written by leading practitioners.
The hundreds of full-color images are culled from the canons of design as well as from the author's own files. It discusses the rules of design and gives guidance on how to break these rules to increase a message's visibility and clarity. Learn how to employ white space as a significant component of design; define and revel dominant images, words, and concepts; use scale, position, and color to guide through levels of importance; and use type for maximum comprehension and value to the reader.
This pioneering work provides designers, art directors, professors, students, and more with a unique approach to successful, persuasive design. Educator, author, and thirty-five-year design veteran Alex W. White has assembled a wealth of information and examples in his exploration of what makes visual design both stunning and easy to read. This edition features a cleaner, simpler layout and includes thirty-two pages of new content on design thinking written by leading practitioners.
The hundreds of full-color images are culled from the canons of design as well as from the author's own files. It discusses the rules of design and gives guidance on how to break these rules to increase a message's visibility and clarity. Learn how to employ white space as a significant component of design; define and revel dominant images, words, and concepts; use scale, position, and color to guide through levels of importance; and use type for maximum comprehension and value to the reader.