The $6 Billion Creative: Kanye West and the Art of Ownership

From beats to billions, The $6 Billion Creative dives deep into how Kanye West transformed himself from rap's most volatile artist to a fashion juggernaut, tech disruptor, and ownership evangelist.Explore the calculated chaos, the landmark deals with Adidas and GAP, the creation of Yeezy, the fallout from public implosions, and the philosophy behind his empire-building moves.Whether you love him, hate him, or study him this is the blueprint behind Kanye's power, products, and profit.This book breaks down:How Ye used controversy as leverageHis masterstroke IP strategy with YeezyThe rise and collapse of corporate partnershipsHis battle between brand and beliefWhat every creative can learn from his ownership mindset